When it comes to transforming your home into a sanctuary, few design elements have as much impact as wallpaper. From adding a touch of elegance to a living room to creating a soothing retreat in your bathroom, the right wallpaper can elevate any space.
But with so many brands, materials, finishes and price points available in Australia, choosing “the best wallpaper” can feel overwhelming. Which brands deliver on style and quality? Which material is best for a kids’ room or high-moisture space?
In this article, we’ll delve into some of the best wallpaper brands to consider, focusing on what makes each one stand out and what we love about them and what they do well.
In this guide we’ll walk through:
What makes a wallpaper brand “the best”
The top wallpaper brands we recommend (and why)
How to pick the right wallpaper for you
A quick installer’s checklist for measuring, ordering and applying
When evaluating wallpaper brands, here are the key criteria that set the top ones apart:
Design Innovation & Style Range – Does the brand offer on-trend patterns (e.g., boho, art-deco, tropical) and a broad palette?
Material Quality – Are substrates quality non-woven, easy to apply and remove, washable and durable?
Installation Ease – Good brands provide clear instructions.
Eco Credentials – Does the brand offer sustainable materials (e.g., FSC-certified?)
A brand that ticks most or all of these boxes is well placed to be called a best wallpaper brand.
Here are five standout wallpaper brands that we stock and love, each for different reasons:
Casamance is a firm favourite for best wallpaper options. When you want to add some contemporary glamour to your home this would be my go to. And boasting great quality makes it great value for money. You can’t go wrong with this luxury French brand.
As well as having modern elegance in spades and some heavily embossed texture, this line is also about simplicity. Our single most popular wallpaper, Shinok, is a vinyl that looks like a linen fabric. This gives a refined, versatile wallcovering for any room.
Best for: Living rooms, master bedrooms, show-homes where style matters.
This is the best wallpaper when looking for something off the cuff or unusual.
Full of quirky designs that are suitable for commercial premises as well as a home that wants to be a bit spicy and different.
NLXL is the pioneer of digital wallcoverings and all their wallpaper’s are non woven and paste the wall.
Best for: Bold designers, offices, high-traffic areas, creative spaces.
Prestige is a fantastic wallpaper option if you are looking for a more classical design. Think Damask, Indian, Iranian or Morrocan styles here, with floral and tropical designs emerging.
Prestige is a very affordable range which inspire a more traditional look
These wallcoverings are long-lasting and practical; they are crafted for ease of application and removal, boasting durability that stands the test of time.
Plus exclusively using 100% FSC-certified substrates for non-woven wallcoverings means they are sustainable too.
Best for: Budget-conscious homeowners, traditional interiors.
With collections taking inspiration from a rich archive of historical wallpapers and a collection of modern & contemporary art. This Belgium brand truly has something for everyone.
Balancing classic flowery designs with contemporary textured style Masureel Khroma offers a fresh take on many patterns. This gives you a great opportunity to create an enduring style in your home.
Best for bedrooms, kitchens and feature walls
Cole and Son was founded in London in 1875. This long and distinguished history shows in many iconic collections as well as extending their continuing passion for new and exciting wallpapers.
With designs that are sometimes historical, often wonderfully whimsical and always innovative. Cole and Son cater to so many tastes and styles.
Best for: Feature walls that are a talking point and quirky powder rooms
When deciding on wallpaper, keep the following questions in mind:
Room Function & Environment: Is it a high-moisture area (bathroom/kitchen)? Is it a high traffice area. Therefore which wallpaper type is right.
Scale & Pattern: For example; large prints may dominate smaller rooms; small repeating patterns may clash with other patterns in the room.
Feature Wall vs Whole Room: A dramatic print might be best for one wall; plainer textured papers for all four walls.
Installation & Removal: Will you be installing it yourself? If so buy the right glue. Is your paper and glue strippable for easy removal?
Colour & Lighting: Colours look different under natural vs artificial light as wella s digitally vs actual so request samples.
Budget: Long-term durability and style may offset cost.
Before you click “Add to Cart”, follow this checklist:
Measure accurately: Measure width and height. If the wallpaper has a pattern you need to ignore standard size windows, doors etc as the pattern will need to follow on
Check roll dimensions: Width, length and pattern repeat.
Calculate how much wallpaper you need: Use our calculator and checklist
Read instructions: Confirm whether you need to paste the wall or paste the paper.
Prep surface: Ensure it is smooth; remove old paper or wallpaper adhesive and always seal new plasterboard 1st.
Allow drying & ventilation: Don’t hang anything on the wall for 24 hours.
After-care: Wipe gently with damp cloth if washable; avoid harsh chemicals. Ensure no glue is on front face.
The best wallpaper brands offer a combination of design innovation, material quality, ease of installation, and lasting durability. They also cater to different styles—whether you prefer classic, modern, or quirky designs—and often have specific wallpapers suited to bathrooms, bedrooms, or feature walls.
Casamance is an excellent choice for luxury wallpaper. With refined textures, embossed finishes, and timeless elegance, it’s perfect for adding a sophisticated feel to living rooms, bedrooms, or feature walls.
NLXL is known for its offbeat, digitally printed wallpaper. Their collections include quirky, unconventional designs ideal for making a statement in homes or commercial interiors.
Prestige is great for traditional styles like Damask, Indian, or Moroccan-inspired prints. It’s also known for being budget-friendly, durable, and sustainable with FSC-certified non-woven wallpapers.
Designers Guild and Cole & Son both offer long-established, artistic collections. Designers Guild excels in romantic florals with a modern twist, while Cole & Son is known for its iconic, often whimsical designs that blend history with creativity.
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